A New Era of Measurement Is Coming
The TRAI chief just said it loud: TV’s old-school rating system can’t keep up with the digital age. In a world where YouTube, OTT, and reels dominate eyeballs, relying on a single system to measure viewership is like using a pager in a smartphone world. This piece breaks down why digital needs its own metrics, how creators and advertisers are affected, and what this could mean for the future of India’s $35B+ media industry.
2. TRAI Wants a Unified Media Law—Here’s What That Could Mean for Netflix, News Channels & You
Linear vs. Digital? The Rules May Soon Be the Same
Right now, TV follows strict rules, while digital platforms often skate by. But that may change soon. The TRAI chief wants one law to regulate both linear (TV) and digital media. This article dives into how that could affect newsrooms, OTT platforms, and your favorite creators. Could this level the playing field—or crush creative freedom? Expect fireworks as the battle for media regulation heats up.
3. The $10 Billion Problem: Why India Needs a New Rating System for a New Audience
Measuring Eyeballs in the Era of Scrolls
India’s media economy is booming—but our measurement tools are stuck in the past. From TRPs to likes, the systems are outdated, fragmented, and often disputed. The TRAI chief’s call for reform could finally fix a billion-dollar blind spot. This story explores the economics behind ratings, the flaws of BARC, and how new-age tools like AI and real-time analytics could reshape the business of entertainment.
4. TRAI’s Wake-Up Call to Advertisers: You’re Measuring the Wrong Things
Your ₹1 Crore Ad Campaign Might Be Flying Blind
Advertisers, brace yourselves. If you’ve been relying on legacy ratings to guide your spending, TRAI says you might be missing out on the platforms where your audience actually is. This piece explains how poor metrics are costing advertisers millions, why the industry is calling for reform, and how brands can shift toward smarter, platform-native analytics in the age of blended media consumption.
5. How India’s Content Creators Could Win Big From a Unified Media Framework
From Margins to Mainstream
For too long, creators on digital platforms have played second fiddle to TV giants when it comes to ad budgets and visibility. But with the TRAI chief pushing for common legislation across platforms, the game may finally level out. This article unpacks how digital-first creators, regional influencers, and OTT studios could gain credibility, regulation, and bigger monetization opportunities as new laws reshape the landscape.