At first, I tried to sell anything and everything, but soon realized that the key to success wasn’t about selling the most popular products—it was about focusing on niche markets. I found my sweet spot in eco-friendly pet products. Sure, there were big pet stores, but they weren’t catering specifically to environmentally-conscious pet owners. By carving out my own niche, I wasn’t competing with giant brands on price—I was offering something special. I used social media, influencers, and targeted ads to connect with pet owners who cared about sustainability, and soon enough, my store was the go-to place for eco-friendly pet supplies. If you’re overwhelmed by competition, try narrowing your focus. It’s not about selling everything; it’s about being the best at one thing. When you cater to a specific group, you become their go-to. In a sea of general stores, being a niche expert can set you apart!