Unveiling Succession’s Style Secrets: Old Money vs. New Wealth

Discover the intricate world of fashion in HBO’s “Succession” and what it reveals about wealth and style.

Succession isn’t just a show about power struggles; it’s a masterclass in sartorial storytelling. The characters’ wardrobes speak volumes about their backgrounds, aspirations, and conflicts. Here’s a breakdown of the show’s fashion dichotomy between “Old Money” and “New Wealth” styles, and what it all means.

Key Takeaways:

  • Fashion as Character: Each outfit in “Succession” is meticulously chosen to reflect characters’ personalities and narratives.
  • Old Money Aesthetic: Subtle, classic, and logo-free, reflecting generations of inherited wealth and tradition.
  • New Wealth Swagger: Flamboyant, flashy, and unapologetically modern, embodying recent success and disregard for convention.

Old Money vs. Quiet Luxury: Decoding the Styles

1. Old Money Aesthetic

In “Succession,” characters like Kendall Roy embody the “Old Money” style, characterized by understated elegance and quality craftsmanship. This style is less about logos and more about heritage brands like Loro Piana and Zegna. For instance, Kendall’s preference for logoless caps and cashmere pieces from Loro Piana symbolizes a restrained opulence that comes from generational wealth and upbringing.

  • Signature Pieces: Loro Piana cashmere polos and lightweight wool blazers exude timeless sophistication.
  • Cost: Pieces like a Loro Piana cashmere polo can fetch up to £1,140 and a classic crew neck for £3,790, reflecting the exclusivity and craftsmanship valued by old-money families.

2. Quiet Luxury or New Wealth?

Contrasting with the understated charm of Old Money, characters like Lucas Matsson represent “New Wealth.” Lucas flaunts brands like Gucci and Prada, opting for bold patterns and standout pieces that announce his recent success and lack of adherence to traditional norms.

  • Distinctive Choices: Gucci reversible jackets and Prada silk tops showcase a preference for ostentatious luxury and contemporary style.
  • Attitude: New Wealth style isn’t just about spending power but also about making a statement. Lucas’s choice of metallic bomber jackets and Swedish brands like Fjällräven highlights a disregard for subtlety in favor of personal expression.

3. The Role of Character Development in Style

Throughout the series, characters’ style choices evolve with their narratives. Kendall, for instance, shifts from classic elegance to more audacious pieces like bold Gucci jackets as his character undergoes personal turmoil and rebellion against his family’s expectations.

  • Symbolism: Clothing becomes a visual cue for character arcs, mirroring their internal conflicts and aspirations.
  • Examples: Kendall’s transition from Loro Piana elegance to attention-grabbing Gucci mirrors his struggle for identity and rebellion against tradition.

Spoiler Alert: Fashion and Plot Integration

The show’s plot twists often reflect in characters’ attire, offering clues to their emotional states and motivations. For instance, Kendall’s pivot to louder, more conspicuous outfits coincides with pivotal moments in his career and personal life.

  • Narrative Connection: Kendall’s shifts from classic to flamboyant outfits coincide with his attempts to redefine himself amidst family strife and corporate challenges.
  • Visual Storytelling: The use of fashion as a narrative device underscores the show’s attention to detail in depicting character growth and conflict.

Conclusion

“Succession” not only entertains with its Machiavellian power struggles but also educates through its subtle yet powerful use of fashion. Whether it’s the understated elegance of Old Money or the bold declarations of New Wealth, every outfit tells a story. The show’s meticulous attention to character wardrobe helps illuminate the complex relationships between wealth, tradition, and personal identity.

For more insights into the fashion of “Succession,” explore the curated collections and analyses by dedicated fans and fashion enthusiasts alike.