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Nvidia Dominates GPU Market: Reaches 88% Market Share

Key Takeaway:
Nvidia’s recent surge in GPU market share, reaching a staggering 88%, underscores its dominance in the industry. This raise, coupled with AMD’s decline and Intel’s marginal presence, prompts speculation about Nvidia’s strategic decisions, including VRAM allocations.


The latest data from Jon Peddie Research reveals a remarkable shift in the GPU market landscape, with Nvidia firmly asserting its supremacy. As of Q1 2024, Nvidia commands an impressive 88% of the discrete desktop GPU market, leaving AMD with a mere 12% and relegating Intel to a negligible presence.

Market Dynamics Unveiled

Nvidia’s Rise

Nvidia’s ascent to an 88% market share reflects its strategic maneuvers and successful product launches. Notably, the introduction of the Super Series GPUs in Q1 2024 bolstered Nvidia’s offerings across various price segments, enabling it to capture a larger share of the market.

AMD’s Decline

Conversely, AMD experienced a notable decline, dropping from 19% to 12% market share in the same period. While AMD did launch the 7900 GRE, its competitive impact was limited, failing to challenge Nvidia across all price points effectively.

Intel’s Marginal Presence

Intel’s presence in the discrete GPU market remains inconsequential, with its market share rounding down to 0%. Despite efforts to enter the GPU arena, Intel’s shipments failed to make a significant impact, signaling a challenging road ahead for the tech giant.

Insights from Shipment Data

Discrete Desktop GPU Shipments

QuarterNvidia (Millions)AMD (Millions)Intel (Millions)
Q1 2024IncreaseDecreaseMinimal

Total Market Shipments

In Q1 2024, the total shipments of discrete desktop graphics cards witnessed a slight downturn, falling from 9.5 million to 8.7 million units. Despite this overall decrease, Nvidia managed to secure the lion’s share, further solidifying its dominance.

Implications and Speculation

Nvidia’s overwhelming market share raises questions about its strategic decisions, particularly regarding VRAM allocations. With a stronghold on the market, Nvidia may be inclined to maintain the status quo, focusing on optimization rather than increasing VRAM capacities.

In conclusion, Nvidia’s remarkable rise to an 88% market share highlights its unrivaled position in the GPU market. While AMD struggles to regain lost ground and Intel grapples with minimal presence, Nvidia continues to shape the future of graphics technology.


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