Ever get that cringe-worthy feeling just thinking about cold calling? I sure did. The thought of calling someone I didn’t know, trying to sell them something, felt like asking a stranger to borrow their lunch money. So, I started looking for ways to get clients without all the awkwardness. Here’s what I discovered: attract, don’t chase.
I began by creating valuable content, like blog posts and social media updates that answered real questions. Instead of calling people out of the blue, I made myself easy to find. I also focused on building relationships by joining industry groups, attending virtual events, and being active in online communities. Over time, clients started reaching out to me.
I realized that people don’t want to be sold to; they want to feel understood. When you help people first—whether through advice, content, or resources—they’ll come to you when they need something. So, if cold calling makes you want to run for the hills, start attracting your clients with helpful content and meaningful conversations instead. It’s a game-changer.
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