Everything You Need to Know About Netflix’s Ad-Supported Plans

Netflix now offers ad-supported plans that let you enjoy your favorite movies and TV shows at a lower cost. Here’s a quick guide to help you decide if this plan is right for you.

Key Takeaways

  • Enjoy Netflix at a lower price with commercial breaks.
  • Some devices and content may not be compatible with ad-supported plans.
  • Ads are placed strategically for minimal disruption.

What Are Netflix Ad-Supported Plans?

Netflix’s ad-supported plans allow you to stream content with occasional ads, making it a more budget-friendly option. While most TV shows and movies are available, some titles are restricted due to licensing issues and will show a lock icon when you search for them.

Device Compatibility

To see if your device supports Netflix’s ad-supported plan, follow these steps:

If You’re Signed In:

  1. Go to the home screen and open the menu on the left.
  2. Select Get Help > Plan Compatibility.

If You’re Not Signed In:

  1. Open the Netflix app.
  2. Select Get Help > Plan Compatibility from the bottom left.

Apple TV Users: Only Apple TV HD and newer models with the latest software updates support ad-supported plans. Visit Apple’s support site to verify your model.

Why Some Devices Aren’t Compatible

Some older devices cannot update to a version of the Netflix app that supports ads. Additionally, ad-supported plans may not be available in all countries or through all billing partners. If you’re billed through a third party, check with them to see if the plan is available.

How Ads Work

Expect a few short ads per hour, typically placed during natural breaks in the content. Here’s what to expect:

  • Ads appear before and during select shows and movies.
  • Newly released movies may only show ads before the film begins.
  • Ad breaks are marked on the progress bar, and you’ll see the number of ads in the break.

Note: You can’t skip or fast-forward ads, but you can pause them.

Titles and Licensing Restrictions

Most content is available on ad-supported plans, but some titles are restricted due to licensing agreements. These will show a lock icon when you browse or search.

Kids Profiles and Netflix Games

Ads are not shown on Kids profiles, ensuring a safe and uninterrupted viewing experience for children. Ads also do not appear during gameplay.

Download Limits

Ad-supported plans allow up to 15 downloads per device per month. This limit resets on the first of each month.

Using Chromecast with Ad-Supported Plans

Casting from a mobile device to a TV isn’t available with ad-supported plans. To use this feature, switch to an ad-free plan.

Reporting Ad Issues

If you encounter issues with an ad, you can report it via the Netflix app on your iPhone, iPad, Apple TV, or computer web browser.

How Ads Are Selected

Ads are tailored based on:

  • Your interactions with Netflix.
  • General location data.
  • Information you provide, like age and gender.
  • Unless you opt-out, your activity on third-party apps and websites.

Information Netflix Collects

Upon signing up for an ad-supported plan, Netflix collects basic demographic data to personalize ads and improve service. For more details, visit Netflix’s Privacy and Security Help Page.


Netflix’s ad-supported plans offer a cost-effective way to enjoy a vast library of content with minimal interruption. Whether you’re new to Netflix or considering a switch, these plans provide flexibility and savings without compromising on quality entertainment.