Ever wonder why some online courses seem to sell out while others barely get a look? It’s not magic, but strategy. I once launched a course and was thrilled to see a steady stream of buyers—while a similar course flopped. Why? It wasn’t about the content; it was about the marketing. The successful course had an engaged audience from day one. The creator had built trust by offering free tips and value before launching. They also used social proof, like testimonials and success stories, to convince others that the course was worth it. On the other hand, the course that flopped didn’t build enough excitement ahead of time. It was like opening a store without telling anyone it was there! The key is building anticipation. Tease your audience, offer sneak peeks, and ask for feedback before you launch. That way, when it’s time to sell, people are already excited. Make sure your course is marketed like a product, not just a teaching session, and you’ll see better results!
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