Before I buy any stock, I ask myself three simple questions: What’s the company’s revenue growth? How’s the management? And what’s its competitive edge? These are the non-negotiables. Revenue growth shows me if a company’s moving forward. Great management means it’s in good hands. And a competitive edge? Well, that’s what helps a company stand out from the competition. Instead of buying based on gut feeling or the latest trend, I now take the time to do my homework. Research over rumors—it’s a simple approach that keeps me on the right track.